The dynamic city of Seoul, South Korea is renowned for its blend of history, modern innovation, and natural beauty. Whether you’re a first-time visitor or a seasoned traveler, Seoul offsets the hustle and bustle of city life with the quiet rhythm of its serene parks, tea houses, tranquil temples, and hidden alleyways. There is something for everyone in this contemporary place. From its famous landmarks and cultural experiences to its buzzing nightlife and delicious food scene, here’s a guide to the best attractions and experiences to add to your Seoul itinerary.
Visit Historical Landmarks and Palaces
Seoul is home to several iconic historical landmarks. A must-see is the Gyeongbokgung Palace, the largest and most iconic of the five grand palaces in South Korea. Explore its stunning architecture, vast courtyards, and the National Folk Museum of Korea located within its grounds. Don’t miss the Changdeokgung Palace, known for its beautiful secret garden, or Deoksugung Palace, which offers a mix of traditional and Western-style architecture.
Tip: Make sure to catch the changing of the guard ceremony at Gyeongbokgung for a traditional Korean experience!
Explore the Bustling Markets
One of the best things to do in the city is visiting its lively street markets. Head to Myeongdong, Seoul’s top shopping district, where you can browse both international and local fashion, try tasty street food, and pick up some souvenirs. Insadong is another great area, famous for its antique shops, galleries, and traditional Korean crafts. For a more authentic experience, visit Namdaemun Market, the largest traditional market in Korea, offering everything from clothes to fresh produce.
Pro Tip: Don’t leave without trying tteokbokki (spicy rice cakes) and hotteok (sweet pancakes)!
Immerse Yourself in Korean Culture
For deeper cultural vibes, visit Bukchon Hanok Village, a traditional Korean village nestled between Gyeongbokgung and Changdeokgung palaces. Wander through the narrow alleyways lined with hanok (traditional Korean houses) and get a feel for life in ancient Seoul. For an even richer cultural immersion, visit the Korean Folk Village on the outskirts of Seoul, where you can experience traditional performances, crafts, and village life.
Discover Seoul’s Thriving Food Scene
Seoul is a food lover’s paradise. From street food stalls to Michelin-starred restaurants, the city offers an array of dining options. Some of the best things to do in Seoul revolve around eating, so be sure to try bibimbap (rice mixed with vegetables, meat, and spicy sauce) or samgyeopsal (grilled pork belly). Head to Gwangjang Market for authentic Korean pancakes (bindaetteok) and Korean sushi (gimbap).
Pro Tip: Seoul’s vibrant Korean BBQ experience is a must-try, where you grill your own meat at the table.
Unwind at Seoul’s Beautiful Parks and Nature Spots
Seoul is not just a concrete jungle; it also offers serene parks and natural escapes. Namsan Park is perfect for a hike with stunning views of the city and a visit to the N-Seoul Tower. For a more tranquil experience, head to Hangang Park along the Han River, where you can rent bikes, enjoy a picnic, or even take a relaxing river cruise. If you’re looking for something more off the beaten path, visit Bukhansan National Park, offering scenic hiking trails with panoramic views of Seoul and the surrounding mountains.
Pro Tip: Rent a bike and ride along the Han River for an unforgettable view of the city.
Experience Seoul’s Vibrant Nightlife
When the sun goes down, Seoul comes alive with a dynamic nightlife scene. This city is a confluence of trendy rooftop bars, underground clubs, or karaoke rooms (known as noraebang), Seoul has plenty of entertainment options. For an upscale night out, head to Itaewon, where you’ll find a mix of international restaurants, bars, and nightclubs. If you’re looking for a more laid-back vibe, visit Hongdae, the youthful district known for its indie music scene, quirky cafés, and street performances.
Tip: For a unique experience, spend an evening singing your heart out at a noraebang, a favorite pastime for locals!
Shop for K-Beauty Products
Seoul is a global hub for beauty and skincare products, and no trip is complete without exploring its famous beauty stores. Visit Olive Young or SASA for the best selection of K-beauty products, from skincare to makeup. Many stores even offer free samples and discounts for tourists. For a more immersive experience, try one of the many beauty spas where you can experience Korean facial treatments.
Discover Seoul’s Modern Architecture and Urban Design
Seoul has evolved into a modern metropolis, with cutting-edge architecture and impressive urban designs. Explore the Dongdaemun Design Plaza (DDP), a cultural hub known for its futuristic design and architecture. Don’t forget to stop by Lotte World Tower, the 5th tallest building in the world, which offers stunning views from its observation deck.
Take a Day Trip to DMZ
A visit to the Demilitarized Zone (DMZ), located about an hour outside of Seoul, offers the opportunity to learn about the history of the Korean War and the ongoing division between North and South Korea. Tours typically include stops at key sites such as Dorasan Station, the Third Infiltration Tunnel, and the DMZ Peace Park.
Final Thoughts
Seoul is a city that offers something for every type of traveler. Cultural experiences, historical landmarks, delicious food, or outdoor adventures abound, you’re sure to find plenty of things to do in Seoul to fill your trip. Make sure to plan your days to fully embrace the rich history and vibrant modern culture that Seoul has to offer.
Pro Tip: Don’t forget to download apps like KakaoMap or Naver Map to help navigate the city and plan your activities effectively!
